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Four-time International Power Soca Monarch, Bunji Garlin, who recently signed a recording deal with Vp Records has also signed on with French independent music label –Playon .
In a historic move for the Ragga-Soca singer turned international music phenom, Bunji Garlin’s ascent into global popularity was further catapulted after the release of his smash single, “Differentlogy.” Since it’s release in late 2012, the single has been an agent of tremendous good fortune for the award-winning singer, songwriter and producer.
As elated as the artist is about the new deal, his new team over at Playon are even more excited at the limitless possibilities with the Trinbagonian artiste.
“We are extremely proud to announce the signing for Europe of the famous Trinidadian artist Bunji for Europe (besides the UK), “ stated Sebastien Duclos, co-founder of Playon.
Duclos continued, “This is a huge priority for us and has great expectancies for the end of 2013 and 2014. Music is about passion, and we are truly passionate about Bunji’s music and extremely optimistic about our ability to touch a broad audience in the territories we handle.”
Bunji Garlin’s Differentology has been signed as a single release for all of Europe, excluding England on Playon.
In clarifying the European deal, Pantin stated, “Even though Differentology is doing respectably in Europe, the Differentology Major Lazer remix is the focus here. Bumaye a smash hit between Busy Signal and Major Lazer is doing exceedingly well over there. The idea here is to promote the Differentology remix in a similar vein using the EMI /Play On resources available to promote and network the song. This will open up festival performance opportunities across Europe for him and his band and with an impending follow up album, the Bunji Garlin Brand will grow globally.”
Expounding more on the differences between Bunji Garlin’s U.S. label deal vs his European deal, Pantin added, “The culture of sound is diametrically different between the US and Europe. Europeans appear to be more accepting to the music genres of the world. In addition, rave music continues to grow in Europe and internationally. The sound of the Differentology remix is soca/rave. Different but fused as such to an audience that can relate and accept. So the marketing strategy for Differentology between the US and Europe will play different routes.”
“Bunji Garlin’s philosophy has always been that any new avenues and doors that opens up for him, he will work for opportunities to open up the same for other soca artistes as well,” Pantin continued.
When asked if he knew Differentology would be such a gobal hit, Pantin confessed, “What I do know is that from day one in its raw stages before the final mix it continued to give me goose bumps. So I knew it was a hit. The magnitude of which it has attained is a dream come true for Bunji Garlin. This is 15 years in the making, I knew it would happen one day, just was not certain which song and when.”
Bunji Garlin is set for a seven country European tour in Spring 2014. He will perform at the end of August 2013 in England for Notting Hill Carnival and will then headline in the U.S. at the Barclays Center on Saturday August 31st for the Caribbean Fever Irie Jamboree Music Festival.
ABOUT PLAYON: Playon was founded in 2006 and has become, in just a few years, one of the leading french independent labels. For three consecutive years ,its market share is amongst the highest of all labels (in albums sales, and media visibility: TV/Radio/Clubs). Playon has activities in music production, publishing, touring, and dvd editors. Warner Music is a major shareholder in Playon.